I just had an exhausting but satisfying day.
I'm under the threat of like two dozen non-disclosure agreements, so I can't go into the details, but I recently learned that my company was on the way to announce a global marketing campaign, and the name they chose happened to be the name of a major American bombing campaign in the prosecution of a war we lost a couple of decades ago.
So I started fighting this and worked my way up the system, and today, I won. I had a con-call with one of the heavies, laid out the facts. Like maybe in this time of incredible global sensitivity about the application of American military power, there might be better names to use. I heard dead silence on the other end of the line, then the magic words, "Well, uh, we'll have to change it."
Some days I really want to go into politics... not to actually run for anything because I'm not smart enough to apply the self-control that requires. But I could see myself in George Stephanopoulos's old job. I love this kind of fight, and I love winning even more.
Posted by case at May 24, 2004 10:38 PM